Brand Over View
For over 10 years, Prestige Car Parts has been a trusted source for quality used auto parts in New Zealand. As one of the largest importers of European auto spares, we pass significant savings on to our customers. Our friendly and professional staff ensure you get the best parts at the best prices, with each part thoroughly inspected and warrantied. With an extensive range of auto spare parts in our warehouse, we offer exceptional selection and service. If you need a rare part, we’ll source it from our national or international partners. Prestige Car Parts is dedicated to providing the best in second-hand auto spares
22k+
Total Website Clicks
680K+
Website impressions
30+
Keywords Ranked on 1st page
The Problem;
The challenges faced by Prestige Car Parts include a lack of online sales through their website, with web traffic limited to just 10-15 visitors per month, and no leads generated for car parts. Despite offering a wide range of car parts at competitive prices, the website struggles to attract and convert customers. The client’s primary goal is to boost e-commerce sales within the automotive industry by leveraging the extensive inventory and attractive pricing of their car parts. To achieve this, the focus is on implementing effective SEO strategies to increase organic traffic and achieve the lowest cost per acquisition, thereby enhancing the overall online presence and profitability of Prestige Car Parts.
What We Do to Achieve Results ;
To achieve the best results as per the client’s requirements, we conduct thorough automotive brand research to understand industry trends, identify the most popular brands for online car parts sales, and determine which parts of these brands sell the most online. We also analyze competitors to see how they are performing and identify high to medium competition keywords that perform best. Based on this research, we develop the following strategies:
- On-Page SEO
- User Journey
- Content Marketing
- Keyword Selection
- Website Structure
- Landing Pages Creation
- Off-Page SEO
Organic Results;
By following the right strategies, selecting high search volume keywords, and appropriately incorporating these keywords into each product description, we analyze and recreate content to optimize user engagement. We check the user journey, create high-authority backlinks, and implement comprehensive SEO tactics. As a result, we boosted organic traffic, with over 20 keywords starting to rank within three months. In six months, we achieved rankings for over 30 high search volume organic keywords, significantly increasing traffic, boosting sales, and driving ROI. This approach not only enhanced visibility but also established Prestige Car Parts as a leading provider in the automotive parts industry.
4X
ROAS
22K+
Total Website Clicks
680K+
Website Impressions
30+
Keywords Ranked on 1st page
