Rocky Real Estate Case Study | Digital AAMA Case Study

Brand Over View

Rocky Real Estate, a trusted name in Dubai’s real estate scene for over 46 years, offers reliability, transparency, and expertise. With a portfolio spanning residential, commercial, and investment properties, they boast 23,000+ units rented, 700+ buildings managed, and AED 6.39 billion in property sales, backed by a competent team and numerous awards.

43%

Customers likely to purchase property within a month

6000%

Return On Investment

100+

Qualified Leads Delivered

The Problem;

Rocky Real Estate wanted more people interested in their properties, but they were spending too much on getting leads. They weren’t reaching as many potential customers as they hoped, and the leads they got weren’t turning into sales as expected. They needed help finding a better, more cost-effective way to attract leads and boost their sales using their Landing page, Facebook Lead Generation Form, and Facebook Messenger.

The Solution;

Custom-Landing Pages: Developed individual pages for each property, simplifying access to information and facilitating contact through a “Contact Us” form.
Targeted Ads: Created ads aimed at specific groups based on age, interests, and budget to reach the right people.
Different Ad Types: Ran three kinds of ads: ones sending people to property pages, ones with pre-filled forms, and video ads for Messenger inquiries.
Better Qualified Leads: Did research and ran multiple campaigns to get better, cheaper leads, increasing qualified leads by 25% each week.
Optimized Leads Costs: Got leads for less money, with a CPL of 170 AED, and kept lowering the cost while reaching more people.
Significant Returns: Generated top-tier leads at a significantly lower cost, leading to a notable boost in revenue and an RoAS of over 60x.
Google Ads Strategy: Used Google Ads with the right keywords and networks to keep getting better results over time.

The Results;

Our Facebook ads focus on niche targeting, pinpointing specific demographics to reduce lead costs, boost counts, and improve conversion rates consistently. With our Google Ads, we optimize high-search-volume keywords and display networks for your landing page, gradually improving ROAS and reducing CPL over time.