Brand Over View
Berre Furniture, a well-established brand, decided to develop an e-commerce store to reach more customers online. Despite their strong reputation, the online store faces significant challenges, with minimal engagement. They need our help to grow their online business and boost their e-commerce store’s performance.
623.34%
Total Click Rate increased from 2022 to 2023
2.50K+
Total Clicks
280%
More Conversions as compare to last year
The Problem;
Berre Furniture, a well-established brand, developed an e-commerce store to reach more customers online. Despite their strong reputation, the online store faces significant challenges with minimal engagement. They need effective marketing efforts to grow their online business and boost their e-commerce store’s performance.
The Solution;
Firstly, we understood the furniture industry marketing trends and identified specific buyer segments. Our strategy included targeting expats who were just moving to Canada. Here’s how we approached the project:
Google My Business (GMB) Optimization:
- Audited the GMB profile thoroughly.
- Used desired keywords in the GMB profile to attract new customers.
- Utilized local business submissions to rank the GMB profile at the top.
Website Optimization:
- Optimized product images and descriptions, stuffing high-volume keywords.
- Corrected the URL structure of each page.
- Edited meta titles and descriptions for all pages, including product pages.
Social Media Presence:
- Established and enhanced the brand’s social media presence.
Technical Enhancements:
- Focused on speed optimization to improve user experience.
By implementing these strategies, we delivered the expected results to the client.
The Results;
Over a period of six months, our strategic efforts with the client have yielded impressive results. We achieved a remarkable 623.34% increase in the total click rate from 2022 to 2023, highlighting the effectiveness of our targeted strategies and optimization efforts. The total number of clicks surged to over 2.50K, indicating a significant boost in website traffic and improved visibility. Additionally, conversions increased by 280% compared to the previous year, underscoring the success of our comprehensive approach, which included keyword optimization, enhanced user experience, and targeted marketing campaigns. These results demonstrate our ability to attract more visitors and convert them into customers, significantly enhancing the client’s online business performance.
