Avenew Real Estate Case Study | Digital AAMA Case Study

Brand Over View

AveNew stands as one of the most esteemed real estate companies in the UAE, delivering top-tier residential and commercial real estate services. Our offerings span property buying, investing, managed sales, property management, and investment opportunities across commercial, residential, and retail sectors. Our unique and unwavering approach provides clients with a distinct advantage in the market.

70%

Decrease in Cost Per Lead

49%

Customers likely to purchase property within a month

70+

Pre Qualified Leads

The Problem;

Avenew Real Estate wanted to reach potential customers, generate a higher number of leads at a lower cost per lead, and boost sales and reservations for its properties, all while making the most of its budget.

They tasked us with generating leads through their dedicated Landing page, Facebook Lead Generation Form, and Facebook messenger.

Lead Results Through Facebook Ads;

We initiated three ad types, guiding users to Avenew Real Estate’s property page, lead forms, and Messenger for inquiries. The approach yielded a 25% weekly increase in qualified leads, focused on specific geographic interests. Our meticulous research drove better, cost-efficient leads, slashing CPL by 70% from 214 AED to 150 AED, with Reach up by 50%, and boosted conversion rates.

Lead Results Through Google Ads;

For Avenew, we initiated Google Search and Display campaigns using a range of carefully chosen keywords and display networks. Our approach involved utilizing both broad and exact match keywords, along with modified combinations to attract targeted property buyers in the specific geographical location. We also crafted compelling ad copy, making the most of Google Search Ads features like audience targeting and extensions. Throughout the process, we continuously analyzed the results, refining lead quality by identifying and removing negative keywords and enhancing our ad copy.

Our main objective was to direct users who watched our ad on Google Search or in the display networks to a dedicated landing page, in addition to regular property buyers or investors. By following these strategies, we successfully generated over 50 Pre Qualified Leads. Additionally, we made efforts to improve the cost per conversion as we progressed.